This is Jeff Searles, our General Manager/Vice President.
Jeff handles and oversees all the day-to-day operations of sales, marketing, service and manufacturing for Lakeshore Equipment. Not only that, but he works on growing the business in new and up-and-coming markets. And that whole “day-to-day” thing is what Jeff loves most about his job, because each day is different than the one before. He loves meeting new people, finding the right solutions, and creating outdoor environments customers can enjoy for a lifetime. Speaking of outdoor environments, Jeff is no stranger to those—he’s hiked the Appalachian Trail, the Superior Hiking Trail and the North Country Trail, and loves long trips in the woods (sleeping in a hammock, no less).